Training 2021 Virtual Conference Agenda

Five Presentation Silver Bullets
Mike Parkinson, Owner, Billion Dollar Graphics
Learn five proven ways to make and give a successful presentation. These five silver bullets improve recollection, understanding and adoption. They can be cumulative or used individually and they work… Every. Single. Time. Great presenters use them all the time and you can too. Do not miss this high-energy, interactive session.

Intercultural Presentation Skills: Training for Global Professionals
Daniel Hubbs Bullock, Language and Communications Specialist, United Nations Headquarters | United Nations Learning Centre; Raul Sanchez, Clinical Assistant Professor/Corporate Program Coordinator, New York University
What are the cross-cultural presentation strategies used by today’s successful global leaders? Explore proven training techniques for honing executive presence and public speaking skills in the international business context. Ultimately, gain resources for training global professionals how to motivate stakeholders and create new opportunities.

Design Theory and Tricks for Making Slides Look Polished and Pretty
Camille Holden, Co-Founder, Nuts & Bolts Speed Training

Get design hacks to make a boring presentation look modern and bold. Learn easy presentation design guidelines, and quick tricks for making ugly or cluttered slides look polished and pretty. You’ll learn about chunking and highlighting, how to take advantage of Notes and Handouts to free up slide space, and how to use icons and SmartArt like a boss.

Surviving Handout Hell
Rick Altman, Director, BetterPresenting.com
The most annoying aspect of PowerPoint is too much text and the primary reason for this is the handout. If you think you can create slides that will succeed as visuals and as handouts, think again. This lab identifies why this is bad practice and shows you preciselwhat to do instead.

Six Ways to Unmask the Webinar
Constance Staley, Professor of Communication, University of Colorado, Colorado Springs
Of late, webinars have generated infectious enthusiasm. Opportunities lurk in every corner of the virtual office. However, these valuable tools can be plagued by serious maladies. This session will examine six key causes of “Death by Webinar” and explore ways to breathe new life into your own virtual presentation style.

PowerPoint Design Tips to Make Beautiful and Effective Presentations
Richard Goring, Director, BrightCarbon
Learn how to create beautiful slides that communicate clearly by understanding how design can be used in presentations to create elegant and engaging visuals and content, with effective layouts, consistent styles, and things beyond the slide to make your presentations more effective.

Amazing Tools and Techniques for Driving Virtual Collaboration
Nick Floro, Learning Architect | CEO, Sealworks Interactive Studios
Learn and explore several apps, tools, and resources to bring a new level of participation to interactive meetings from gathering feedback to brainstorming to design thinking.

Tips & Tools for Memorable Video Presentations
Spencer Waldron, Director of Global Brand Communications, Prezi
Join Spencer and discover tips and tools for creating and delivering memorable video presentations. Learn how to boost the watch time and increase engagement levels in your virtual training sessions. You’ll get an introduction to Prezi Video — a unique video presentation tool where you are side by side with your content. You’ll learn how to get your audience to pay attention to your content and how to make your content sticky in people's memory.

Advancing Your Virtual Classroom Skills
Kassy LaBorie, Principal Consultant, Kassy LaBorie Consulting, LLC
Description coming soon!

Anything But PowerPoint: Alternative Tools and Apps
Phylise Banner, Learning Experience Designer, Phylise Banner Consulting
Looking for a new take on an old presentation? In this session, we will explore free and low-cost alternatives for creating and sharing presentations, including web apps that enable you to create stunning presentations without downloading software, and mobile apps that enable you to create (and present) on the go. 

Facilitating Group Sessions in the Virtual Environment
Michael Nolan, President, Friesen, Kaye and Associates
We’ll identify a clear framework of best practices for facilitating virtual group sessions. You’ll explore a process that encourages constructive participation and active involvement in achieving desired outcomes, no matter what technical platform is used. We’ll discuss key actions required to keep remote participants engaged, involved, interested and directed toward accomplishing the desired results.

Getting a Squirrel to Focus in the Virtual World
Patricia Scott, President and CEO, Uhmms
We can do the mandatory tactics to make a presentation smooth, and some facilitators have figured out how to make it (sometimes awkwardly) more interactive. Yet, we still would not rate it as successful. We’ll explore a toolbox to enhance your connection to the unique virtual participant and learn to use them for better engagement based on the study of communication and neuroscience.

Making Video Success for Virtual Sessions
Matt Pierce, Learning & Video Ambassador, TechSmith Corporation
Virtual Presentations are more ingrained into our workflows than ever before. The use of video can help supplement and enhance our presentations. During the session, we’ll discuss the pros and cons of video, how to make them more successful, and when you may or may not want to use them.

Put Virtual Learners in the Driver’s Seat
Sheri Jeavons, President, Power Presentations
Adults learn by doing what they’re taught. It’s your job to get them “doing.” How do you accomplish this when everyone is virtual? Join this session for activities, tools, techniques and examples you can immediately implement to take your live online training beyond the basics to increase learner retention.

Polish Your Virtual Presentation Skills
Marsha Weisleder, Course Leader/ Performance Improvement Coach, Langevin Learning Services
In this highly interactive session, you’ll learn the subtle differences of presenting in a virtual environment. Explore verbal and non-verbal communication skills, how to present engaging visuals and how to ask and answer questions effectively. Discover the benefits of descriptive language and create a sense of community among your learners.

In this Tips & Techniques session, you'll hear from five industry experts in back-to-back pithy presentations. Later in the day, you'll have the chance to follow-up with one of them in a How-To session.

Subject-Matter Experts: Friend or Foe?
Diane Elkins, Co-Founder, Artisan E-Learning
Subject-matter experts have lots of expertise — that’s kind of the point. As instructional designers, it’s our job to translate that expertise into something useful for the learners. Sometimes that’s an easy process — and sometimes it can feel like a battle. Forging productive relationships with subject-matter experts can help us do just that.

Training’s Beacon of Hope in Global Gloom
Jim Kirkpatrick, Co-Owner, Kirkpatrick Partners
Discover how today’s challenging times create a unique opportunity for training to make a positive difference in the world and show unquestionable value.

The Secret to Massive Participant Engagement in Virtual Training
Sardek Love, President and Founder, Infinity Consulting and Training Solutions
Add this extraordinarily simple method to any virtual training course and watch your participant engagement skyrocket to new heights with ease.

The Instructional Design Game: Let's Build a Better Mousetrap!
Jean Marrapodi, Senior Learning Architect, MassMutual
Without it, your training is at risk of failure. Come learn the mantra for success.

Content Is Not King (& It Never Really Was)
Joe Urbanski, COO and Org Culture, Total Solutions Group (TSG)
People are drowning in content since the Internet arrived in 1995, so now it’s your job as a leader to transform how people experience that content in a way that improves recruitment, engagement, and retention in the 21st century!

In these Solutions Showcase sessions, you’ll explore strategies, tools, and technologies that address your training challenges. You’ll hear from four solution providers, and you’ll have the opportunity to follow-up with them in breakout discussion groups.

In this Tips & Techniques session, you'll hear from five industry experts in back-to-back pithy presentations. Later in the day, you'll have the chance to follow-up with one of them in a How-To session.

The Next Stage of Online Learning
Clark Aldrich, Managing Partner, Clark Aldrich Designs
Learn about Short Sims, a new approach to educational media that combines the best practices of traditional content creation with the best practices of educational simulations/serious games.

Designing the Learner’s Journey: Building Intrigue, Engagement, Confidence, and Joy
Michael Allen, Chairman & CEO, Allen Interactions
Knowledge and skill objectives are important, but we need emotive objectives defined and address as part of the overall instructional design effort. Here’s how to do it.

Mindset Matters
Cynthia Clay, CEO, NetSpeed Learning Solutions
Learn how your mental model and personal style make the difference in the virtual classroom.

Practical Augmented Reality (AR) for Learning Developers
Destery Hildenbrand, Sr. Instructional Designer, GP Strategies
Learners regularly need access to information at multiple points of their day. There isn't always time to attend training to get that information. Here we explore three ways AR can act as a just in time delivery tool for your workforce to gather and curate the necessary content they need to be successful.

Intro to Effectively Evaluating eLearning
Steven Yacovelli, Owner & Principal, TopDog Learning Group, LLC
Your eLearning is complete (made by you or someone else) … but what are the right criteria to measure its effectiveness before you deploy it to the masses?

SHINE — Five Secrets of Stellar Virtual Trainers
Cynthia Clay, CEO, NetSpeed Learning Solutions
Have you noticed that some presenters facilitate virtual sessions with such passion and skill that it is a pleasure to participate? They command your attention, masterfully manage the web platform, make it collaborative and engaging, and create a stellar learning experience. Learn their secrets in this creative, lively session.

Applying the Content, Challenge, Activity, Feedback (CCAF) Design Model
Ethan Edwards, Chief Instructional Strategist, Allen Interactions
You will apply not only Content, Challenge, Activity, Feedback (CCAF) concepts, but also create emotive milestones along the learner’s journey from novice to confident performer. At identified points in the journey, designers will determine how they want learners feeling, what they want learners thinking, and what they want learners wondering.

Just-In-Time AR Delivery Methods
Destery Hildenbrand, Sr. Instructional Designer, GP Strategies
Have you thought about how your training might benefit from AR? AR might have seemed out of reach in the past; however, with today's bring your own device (BYOD) and remote work culture, it has become a practical option in getting important information to your workforce in their moment of need. Using your existing skills and knowledge, discover how to create three targeted approaches to using augmented reality for your learners' everyday needs.

Effectively Evaluating e-Learning: The Story of Pearl White & The 7 Dorks
Steven Yacovelli, Owner & Principal, TopDog Learning Group, LLC
What should you look for to effectively evaluate e-learning? In this session we’ll explore 7 areas to focus on to determine if a virtual program is right for your organization. From instructional design to visuals to cost to implement, you’ll leave this session with a solid tool to effectively evaluate your “e”.

In these Solutions Showcase sessions, you’ll explore strategies, tools, and technologies that address your training challenges. You’ll hear from four solution providers, and you’ll have the opportunity to follow-up with them in breakout discussion groups.

In this Tips & Techniques session, you'll hear from five industry experts in back-to-back pithy presentations. Later in the day, you'll have the chance to follow-up with one of them in a How-To session.

Chatbots for Learning 101
Vince Han, CEO, Mobile Coach
Even though chatbots have been around for years now, they are still very new technologies for learning teams. Learn the basics about why chatbots are great for learners.

Shifting Focus from Telling Learners to Letting Them Think
Ray Jimenez, CEO, Vignettes Learning
Learn to help learners fix, solve and improve work issues. Ray will discuss how to apply Workflow Learning.

It’s Time to Get Serious with Evaluation
Patti Phillips, CEO, ROI Institute
Because studies continue to show L&D programs are rarely measured at the impact and ROI levels, although executives want these results, it’s time to get serious with evaluation.

Presentations Skills Matter!
Becky Pluth Pike, President and CEO, The Bob Pike Company
This quick session will give you tips on presenting well — in person or live online. Becky will share simple, creative methods to refine your content into an engaging presentation.

Leverage Agile Techniques for Learning Experience Design
Megan Torrance, CEO, TorranceLearning
Agile techniques dominate in the software industry because they can be incredibly effective. Let’s explore some of the Agile techniques we can use in L&D to create better learning experiences that solve real organizational challenges.

How to Build Chatbots for Learning
Vince Han, CEO, Mobile Coach
Even though chatbots have been around for years now, they are still a very new technologies for learning teams. Learn the basics about why chatbots are great for learners and how to go about building one.

Increasing Workers' Abilities to Think Beyond Skills, Tasks and Knowledge
Ray Jimenez, CEO, Vignettes Learning
We desire to increase workers’ capabilities to think and learn while they do work. This is by far faster, cheaper and reliable. However, in training we usually ""tell them"" what to do instead of letting them ""think"" and take action. Learn to apply ""50 Thinking Tools and Exercises"" to help workers learn while they are solving work issues.

Proving the Value of your Programs
Jack Phillips, Chairman, ROI Institute
Measuring L&D at the impact and ROI levels is not that difficult, and the rewards are high. Learn how to do this in a step-by-step approach, protect your L&D budget, and secure more support for your programs. A leadership development case study brings this session to life.

Practice Makes Perfect When Presenting
Becky Pluth Pike, President and CEO, The Bob Pike Company
Whether training, running a meeting, reporting progress, or pitching an idea, presentation skills matter and practicing your presentation is key. In this session you will practice presentations tips and techniques and get immediate feedback using artificial intelligence.

A smart phone is required for the afternoon practice session.

Create a Plan for Iterative Development & Evaluation
Megan Torrance, CEO, TorranceLearning
In this session you’ll have an opportunity to practice two techniques from the LLAMA approach to Agile in L&D. Bring your own project and get some work done as we design a kickoff session that gets you off on the right foot. Then we’ll spend the balance of our time designing a plan for iterative development & release … and evaluation!

In these Solutions Showcase sessions, you’ll explore strategies, tools, and technologies that address your training challenges. You’ll hear from four solution providers, and you’ll have the opportunity to follow-up with them in breakout discussion groups.

In this Tips & Techniques session, you'll hear from five industry experts in back-to-back pithy presentations. Later in the day, you'll have the chance to follow-up with one of them in a How-To session.

Five Real-World Learner Engagement Tips from Disney
Pete Blank, Training and OD Manager, Personnel Board of Jefferson County
Discover why you have to engage all five senses in your training from a former L&D Manager at Disney University.

Useful Tools You Probably Don't Know When Creating eLearning
Joe Ganci, President, eLearningJoe, LLC
Hear about Joe Ganci's favorite tools (many free) that he uses every day as he designs and develops eLearning!

Reimagine Post-Pandemic Learning with VR and Games
Anders Gronstedt, President, The Gronstedt Group, Inc.
Reimage a post-pandemic future of learning powered by multi-player virtual reality (VR) simulations and learning games in every pocket.

Choosing the Right Technology for your Virtual Training Sessions
Karen Hyder, Online Event Producer, Kaleidoscope Training and Consulting
With so many online meeting tools available, it can be difficult to determine which software will best support your learning activities. This session will showcase critical tools including polls, chat, and breakout groups and compare functionality across products; AC, Zoom and WebEx. Review 21-questions to ask when choosing online software tools. Identify workstation setup and hardware checklist items, too!

Make Your Live Online Training Effective and Engaging with LOLAs
Sivasailam Thiagarajan, Resident Mad Scientist, The Thiagi Group
Hear how to select, design, and facilitate Live Online Learning Activities (LOLAs) to make your training effective and engaging.

Reskilling, Upskilling, and High-Quality Learning at Scale

Keep ’Em Coming Back for More

LOLA: Live Online Learning Activities: How to Increase and Improve Interactivity in Live Online Training
Sivasailam Thiagarajan, Resident Mad Scientist, The Thiagi Group
LOLAs are different types of live online learning activities that provide effective and engaging training exercises. There are 20 different types of LOLAs including Shared Learning, Interactive Lecture, Textra, Opener, Closer, Interactive Story, Thought Experiment, and Jolt. During the past 10 years, Thiagi has field-tested and improved these LOLAs. In this hands-on clinic you will learn how to select, design, and facilitate LOLAs in your own training.

How to Add “Disney Show” Elements to Your Virtual or In-Person Training
Pete Blank, Training and OD Manager, Personnel Board of Jefferson County
Your virtual or classroom-based training MUST engage as many senses as possible in order to keep your participants engaged. After Blank shares some high-level ideas, you’ll learn how you can implement your own “Disney Show” in your training events.

The Must-Know Adobe Captivate Tricks for Creating Tests and Assessments
Joe Ganci, President, eLearningJoe, LLC
Creating quizzes in Captivate can seem rather easy, but you may find yourself wishing some tasks were easier. During this session with Captivate Expert Joe Ganci, you will learn a number of ways that you can make quizzes work exactly as you’d like, with tips that will blow your mind!

How to Start Your VR Journey
Anders Gronstedt, President, The Gronstedt Group, Inc.
The Holodeck has arrived. Thing-forward companies are harnessing new low-cost mobile VR technology for experiential and embodied learning, state-dependent retention, deliberate practice, visualization, and analytics. They’re also maximizing reps and sets of skill practice with mobile games. Learn how to prepare your organization for a post-pandemic era of learning.

Five Secrets to Interactive Virtual Training Sessions
Karen Hyder, Online Event Producer, Kaleidoscope Training and Consulting
Learn the preparation and presentation tips that will make your virtual online sessions look polished and professional and will help you maintain participant engagement throughout any live session.

In these Solutions Showcase sessions, you’ll explore strategies, tools, and technologies that address your training challenges. You’ll hear from four solution providers, and you’ll have the opportunity to follow-up with them in breakout discussion groups.

• Storyline building blocks
• Slides, states, layers and triggers
• Common interactive elements
• Quizzing
• Screen recording
• Motion paths
• Text variables
• Number variables
• True/false variables
• Sliders and dials
• Player features
• Publishing

• Discover how to create learning courses that change behavior, engage learners, and leave them wanting more. You will re-evaluate your ILT learning objectives and move to solving business problems through behavior change rather than information overload. During this program, you will redesign an existing ILT course to a vILT or an eLearning course and:
• Identify what eLearning tools are available to you and the type of functionality that is available.
• Storyboard the course in a new way that is interactive and engaging in a vILT or eLearning environment.
• Identify the graphics, media, and other supplemental tools to create a vILT or an eLearning course that is engaging for learners.
• Design new activities that engage learners and enable behavior change.
• Create a plan for executing the development of the eLearning when you return to your job.

• Storyline building blocks
• Slides, states, layers and triggers
• Common interactive elements
• Quizzing
• Screen recording
• Motion paths
• Text variables
• Number variables
• True/false variables
• Sliders and dials
• Player features
• Publishing

• Discover how to create learning courses that change behavior, engage learners, and leave them wanting more. You will re-evaluate your ILT learning objectives and move to solving business problems through behavior change rather than information overload. During this program, you will redesign an existing ILT course to a vILT or an eLearning course and:
• Identify what eLearning tools are available to you and the type of functionality that is available.
• Storyboard the course in a new way that is interactive and engaging in a vILT or eLearning environment.
• Identify the graphics, media, and other supplemental tools to create a vILT or an eLearning course that is engaging for learners.
• Design new activities that engage learners and enable behavior change.
• Create a plan for executing the development of the eLearning when you return to your job.

• Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.
• Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.
• Select the right learning content and instructional strategy to support performance improvement for the target population.
• Strategize design time shortcuts.
• Plan a variety of presentation, application, and feedback methods.
• Align learning objectives and tests, and outline strategies to close performance gaps.
• Create questions that maximize learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the learning design meets the organizational needs.

• Professional templates (that work)
• Engaging content and stories
• Graphics, photographs, videos, and icons
• Hollywood FX
• Quizzes (w/o “auto grading”)
• Microlearning
• Auto animation using Morph
• Nonlinear navigation
• Latest design trends
• Add-ins
• Recording and exporting
• Controlling file size

• Discover how to create learning courses that change behavior, engage learners, and leave them wanting more. You will re-evaluate your ILT learning objectives and move to solving business problems through behavior change rather than information overload. During this program, you will redesign an existing ILT course to a vILT or an eLearning course and:
• Identify what eLearning tools are available to you and the type of functionality that is available.
• Storyboard the course in a new way that is interactive and engaging in a vILT or eLearning environment.
• Identify the graphics, media, and other supplemental tools to create a vILT or an eLearning course that is engaging for learners.
• Design new activities that engage learners and enable behavior change.
• Create a plan for executing the development of the eLearning when you return to your job.

• Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.
• Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.
• Select the right learning content and instructional strategy to support performance improvement for the target population.
• Strategize design time shortcuts.
• Plan a variety of presentation, application, and feedback methods.
• Align learning objectives and tests, and outline strategies to close performance gaps.
• Create questions that maximize learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the learning design meets the organizational needs.

• Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.
• Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.
• Select the right learning content and instructional strategy to support performance improvement for the target population.
• Strategize design time shortcuts.
• Plan a variety of presentation, application, and feedback methods.
• Align learning objectives and tests, and outline strategies to close performance gaps.
• Create questions that maximize learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the learning design meets the organizational needs.

• Professional templates (that work)
• Engaging content and stories
• Graphics, photographs, videos, and icons
• Hollywood FX
• Quizzes (w/o “auto grading”)
• Microlearning
• Auto animation using Morph
• Nonlinear navigation
• Latest design trends
• Add-ins
• Recording and exporting
• Controlling file size

• Storyline building blocks
• Slides, states, layers and triggers
• Common interactive elements
• Quizzing
• Screen recording
• Motion paths
• Text variables
• Number variables
• True/false variables
• Sliders and dials
• Player features
• Publishing

• Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.
• Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.
• Select the right learning content and instructional strategy to support performance improvement for the target population.
• Strategize design time shortcuts.
• Plan a variety of presentation, application, and feedback methods.
• Align learning objectives and tests, and outline strategies to close performance gaps.
• Create questions that maximize learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the learning design meets the organizational needs.

• Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.
• Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.
• Select the right learning content and instructional strategy to support performance improvement for the target population.
• Strategize design time shortcuts.
• Plan a variety of presentation, application, and feedback methods.
• Align learning objectives and tests, and outline strategies to close performance gaps.
• Create questions that maximize learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the learning design meets the organizational needs.

• Professional templates (that work)
• Engaging content and stories
• Graphics, photographs, videos, and icons
• Hollywood FX
• Quizzes (w/o “auto grading”)
• Microlearning
• Auto animation using Morph
• Nonlinear navigation
• Latest design trends
• Add-ins
• Recording and exporting
• Controlling file size

• Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.
• Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.
• Select the right learning content and instructional strategy to support performance improvement for the target population.
• Strategize design time shortcuts.
• Plan a variety of presentation, application, and feedback methods.
• Align learning objectives and tests, and outline strategies to close performance gaps.
• Create questions that maximize learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the learning design meets the organizational needs.

• Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.
• Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.
• Select the right learning content and instructional strategy to support performance improvement for the target population.
• Strategize design time shortcuts.
• Plan a variety of presentation, application, and feedback methods.
• Align learning objectives and tests, and outline strategies to close performance gaps.
• Create questions that maximize learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the learning design meets the organizational needs.

• Storyline building blocks
• Slides, states, layers and triggers
• Common interactive elements
• Quizzing
• Screen recording
• Motion paths
• Text variables
• Number variables
• True/false variables
• Sliders and dials
• Player features
• Publishing

• Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.
• Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.
• Select the right learning content and instructional strategy to support performance improvement for the target population.
• Strategize design time shortcuts.
• Plan a variety of presentation, application, and feedback methods.
• Align learning objectives and tests, and outline strategies to close performance gaps.
• Create questions that maximize learning, encourage retention, and test for understanding.
• Promote interactivity in classroom and online designs.
• Create a validation plan that ensures the learning design meets the organizational needs.