Conference February 25–27
Expo February 25–26
Certificate Programs February 22–24
Learning Leaders Summit February 24
Innovations in Training February 27 (pm) – March 1

Friday, Feb. 22 – Sunday, Feb. 24 • 9:00 am – 4:00 pm

Certicate IconTraining magazine presents Certificate Programs conducted by leading industry experts. These Certificate Programs give you the essential knowledge, practiced techniques, and sound theories you need to become (and remain!) a top performer in your field. In the end, you’ll not only walk away with a certificate of completion and an eBadge, you’ll also jumpstart your career and enhance your professional know-how.

Lunch is included each day. Additional fee required, see registration fee page.


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P01 Designing and Delivering Instructor-Led Training

In three days you will re-energize yourself, build your training toolkit, and learn how you can make an impact in your organization.

becky-pluthlou-russellBecky Pluth, CEO, The Bob Pike Group;
Lou Russell, Director of Learning,
Russell Martin & Associates 

In Part One, led by Becky, you’ll learn to create a high-impact, high-retention, high-application environment where everyone learns through total involvement. And, you’ll discover how to achieve 90% retention, cut design time by 50%, and increase transfer by 75% with easy-to-apply techniques. Learn:

  • To use neuroscience strategies to create an environment where everyone learns.

  • To use closers, openers, revisiters, and energizers (C.O.R.E.) to transfer training outcomes.

  • To use the 90-20-10 rule for chunking content to boost retention.

  • Strategies for managing common types of difficult participants.

  • Tactics for improving the transfer of training.

  • To apply four learning principles based on current brain research every time you train, regardless of the complexity of the topic, size of the group, or level of the learners.

  • 12 secrets to motivation that will engage learners in training.

  • In Part Two, led by Lou, you’ll learn to leverage existing activities and content to improve retention. You’ll practice sequencing content, and learn how to maximize your own personal energy while teaching. Bring a real project to work on and leave with a simple, impactful learning intervention (F2F, blended, or virtual). Learn to:

  • Use Multiple Intelligences to audit course development and improve outcomes.

  • Develop learning that speaks to the various behaviors and motivators within your audience leveraging FUN.

  • Create transitional processes to ensure the ongoing maintenance and improvement of content.

  • Leverage Empathy (Emotional Intelligence) to clarify the needs of learners before design and development (Duarte, Design Thinking).

  • Identify how to transition to agile and how to support training development within an agile project.

  • Practice a simple Project Management process to engage stakeholders and get your project done collaboratively.

  • Create a personal Strategic Plan to improve your ability to drive learning for organization success.


P02 Instructional Design for Learning

geoff-baileyGeoff Bailey, Senior Consultant,
Friesen, Kaye and Associates

Discover the keys to creating interactive and engaging training that ensures learner success — whether in the classroom, online, or a combination of both. Take home electronic job aids and a detailed support manual to help you apply what you learned when you are back on the job. Through expert presentation, practical exercises, group discussions, and real-world examples, you’ll learn to:

  • Incorporate adult learning principles, a systematic learning process, and a variety of processing methods to maximize retention.

  • Accommodate different learning styles.

  • Apply proven techniques for analyzing learner and organizational needs, and plan the design and development of training materials to meet those needs.

  • Select the right training content and instructional strategy to support performance improvement for the target population.

  • Strategize design time shortcuts.

  • Plan a variety of presentation, application, and feedback methods.

  • Align objectives and tests, and outline strategies to close any performance gaps.

  • Create questions that enable learning, encourage retention, and test for understanding.

  • Promote interactivity in classroom and online designs.

  • Create a validation plan that ensures the training design meets the organizational needs.

BONUS! You’ll receive a 220-page Instructional Design Fundamentals Participant Manual plus case study documents, job aids, a Kolb Learning Styles Inventory and sample Self-Directed Learning Booklet. You’ll also receive a 184-page Support Manual full of instructional design guidelines, best practices, and templates with instructions for accessing the templates online.


P03 Managing the Training Function

maria-chilcotechris-kidderMaria Chilcote, Managing Partner; 
Chris Kidder, Certified Master Facilitator, 
The Training Clinic

You’ll focus on practical, useful, and effective methods to manage the entire scope of your organization’s training effort. Learn to:

  • Identify key training and development roles needed in your organization.

  • Prioritize and keep your sanity as a “department of one.”

  • Apply an eight-step consulting approach that focuses on performance improvement.

  • Use seven key consulting roles and identify appropriate use of each.

  • Utilize a nine-part plan to build alliances and work successfully with line managers and employees.

  • Use five diagnostic tools to determine performance problems.

  • Identify essential elements of performance enhancement plans and training proposals.

  • Contract effectively with your internal clients.

  • Identify powerful yet simple techniques to market your training function.

  • Evaluate and develop trainers using a 16-point competency tool.

  • Use four tools to supervise and coach instructors.

  • Evaluate and develop course developers using a 32-point competency tool.

  • Use five design tools to supervise and coach course developers.

  • Apply five tactics to improve learning transfer.

  • Develop an action plan to get results.


PROJECT: Participants will complete and interpret at least three key areas of the Training Function Systems Audit, identify strengths, and areas for improvement, and develop an action plan to implement tools and skills learned in the workshop.

BONUS! You’ll receive a Training Manager’s Tool Kit containing the Training Function Systems Audit, as well as a 16-point Instructor Competency Inventory and a 32-point Course Designer Competency Inventory. CEUs are available for this certificate.

BYOD: WiFi-enabled laptop recommended.



P04 Master Trainer: Take Your Training to the Next Level

bob-pikeBob Pike, Founder,
P3 Associates

This program — both strategic and tactical — will give you the tools and the roadmap you need to ensure you are doing the right training, at the right time, with the right people, in the right way. This is a “learn and apply” session. Bring a program you want to revamp and you’ll take what you learn in class and apply it immediately. You’ll:

  • Learn 117 ways to design and deliver training and performance improvement faster, better, and easier.

  • Examine five performance solutions other than training — and how to have a conversation that focuses on the results to be achieved.

  • Explore five capabilities all organizations leverage to achieve results — discover just which ones your organization focuses on.

  • You’ll also explore the 15 competencies that can help drive these capabilities.

  • Explore more than 163 practical strategies for ensuring the transfer of training — and pick specific strategies to apply to your own training programs.

  • Learn about the three people who most impact transfer of training.

  • Apply C.O.R.E. strategies to your training.

  • Explore five ways to kill adult learner motivation and 11 ways to motivate adults.

  • Learn nine ways to effectively teach across generations and cultures.

BONUS! You’ll receive a copy of Bob’s Master Trainer Handbook, a 160-page Master Class Trainthe- Trainer Workbook, a personal Training Transfer Action Plan, and your own copy of Bob’s Performance Solutions cube.

PROJECT: Bring a training program and in these three days you’ll retool it, and take it to the next level.


P05 Training Evaluation & Measurement: Proving Business Impact

patti-phillipsJack PhillipsPatti Phillips, CEO, ROI Institute; Jack Phillips, Co-Author, The Business Case for Learning, Handbook of Training Evaluation and Measurement

Build the basic skills needed to demonstrate the impact and ROI of your programs and projects. You will learn the five critical success factors that make evaluation work and how to apply them in your organization. Specifically, at the end the program you will be able to:

  • Categorize your results along the five-level evaluation framework.

  • Align your programs with the needs of the business.

  • Develop program objectives beyond learning objectives.

  • Collect data using the most effective approach given your project.

  • Isolate the impact of your program on results.

  • Convert business measures to money.

  • Tabulate the fully-loaded costs of your programs.

  • Calculate the benefit-cost ratio, ROI, and payback period.

  • Identify intangible benefits.

  • Report results so that they resonate with stakeholders.

  • Seamlessly integrate evaluation into your learning strategy.

  • Forecast ROI at different time frames.

PROJECT: During the three days you will begin planning the evaluation of one of your programs.

BONUS! You will receive a copy of the book Real World Training Evaluation along with a detailed workbook, fold-out model of the ROI Methodology, application guide describing the 10 easy steps to ROI, case studies, and other tools and resources.


P06 The Complete Learning Technologist

Jeff BattNick FloroKatrina BakerJeff Batt, Head Trainer, Learning Dojo;
Nick Floro, Learning Architect, Sealworks Interactive Studios;
Katrina Baker, Senior Learning Evangelist, Adobe

Whether you are a designer, developer, manager, facilitator, administrator, or executive, you need to understand what learning technologies are capable of today — and what their promise is for tomorrow. Through demos, hands-on experience, checklists, and rubrics, this program goes beyond identifying the latest shiny training tech objects — become a well-rounded learning technologist who makes the optimal selection, design, and implementation decisions for your organization.

Day 1: Creation and Authoring Learning Tools

Authoring tools change quickly and often, so how do you keep up? On day one, Jeff will begin by examining the overall principles of development (i.e. elements, properties, behavior). Then, using those principles, you’ll begin your exploration of specific authoring tools. You’ll learn:

  • About the basics of course authoring, regardless of what authoring tool you may be using.

  • How development principles apply to current off-the-shelf tools like Articulate Storyline, Adobe Captivate, and more.

  • How to make the appropriate selection for authoring tools.

  • How to learn any new authoring tool.


Day 2: Multimedia Planning, Tools and Gadgets

Looking to bring your skills to the next level? On day two, Nick will show you how to get started building and designing interactive learning. Learn the finer points, practical skills that you can apply, and best practices for delivering engaging learning. You’ll learn about:

  • Architecting your next project with collaborative tools.

  • Sketching a storyboard from paper to PowerPoint.

  • Improving brainstorming and feedback loops.

  • Creating a prototype with Marvel App.

  • Using Explain Everything App to create animated explainers and promos and to provide feedback.

  • Thinking Outside the Box: five activities and concepts to add to your next project.

  • Building an interactive chatbot for learning.

  • Strategies for designing for learning and your audience.


Day 3: Delivery and Emerging Technologies

You’ve spent two days learning how to create engaging training resources. Day three focuses on how to deliver your content using the latest in learning technology and features content from Katrina’s books LMS Success and The LMS Selection Checklist. You will:

  • Define common types of learning technology platforms.

  • Demonstrate how technology can help you engage learners through the use of gamification, mobile learning, social learning, and blended learning elements.

  • Explain how to use reporting and analytics to understand the learner experience.

  • Describe the process to select a new technology platform, including the features and factors you should review with potential vendors.

  • Discuss the process of successfully implementing and maintaining a learning technology platform.

  • Cover best practices that include how to internally market your platform, curate your course catalog and content, and build an effective administrator team.

BONUS! You will walk away with supplemental materials and a free trial of Adobe Captivate Prime.

BYOD: Please bring a WiFi-enabled laptop with Storyline and Captivate installed (trial versions okay).

P07r Creating the Best Interactive eLearning with Adobe Captivate

Joe GanciJoe Ganci, Owner,
eLearning Joe

Adobe Captivate is powerful, but with that power sometimes it's tough to find the features that can really enrich your eLearning lessons. It's also true that you may not know how to develop your lessons quickly and easily. Very often, Joe has heard his students say, "Oh, if only I had known that three months ago I could have saved so much time!"

With Adobe Captivate's powerful features, you can create and deliver the best instructional designs to your learners... but only if you know how to use those features. You’ll be amazed at what you’ll be able to accomplish in just three days! You will build a real eLearning lesson that you’ll be able to take back with you and customize to your needs. How cool is that? It will combine a soft skills case-based scenario with branching along with a software demo. Learn to:

  • Add 360° Video, Virtual Reality, and Interactive Video (New in CP 2019)
  • Combine text, audio, video and images.
  • Add interactions of all types: Smart Shapes; Text Entry Boxes; Buttons and Click Boxes; Wizard-based interactions.
  • Use Captivate’s Fluid Boxes to create learning that works perfectly across desktops, tablets and smart phones.
  • Add photographic and illustrated actor characters as mentors.
  • Create a high-definition video you can upload to YouTube.
  • Investigate all of the quizzing options Captivate offers.
  • Advance to writing scripts to make your lessons really shine.

BYOD: Bring your WiFi-enabled laptop with Adobe Captivate 2019. You can download a free 30-day trial, or get your own license for $29.95 a month.

Exercise files will be provided for versions Captivate 2017 except for those that require Captivate 2019.

If you are using an older version of Captivate, you will still get a lot out of this class, but you won't be able to use any of Captivate's newer features.

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